A far simpler kind of chip called a radio-frequency identification (RFID) tag, which sends a tiny quantity of data over a short range when activated, can already be manufactured for 4 cents apiece.

有一种更简单的芯片叫做无线射频识别(RFID)标签，它在被激活之后可以在小范围内发送很短的一段数据，现在，其造价只要4美分一片。

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This chip, together with its paper label, makes up the RFID tag.

这个芯片和纸质标签构成RFID标记。

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If a special tag-reader is waved near the arm, a radio signal prompts the chip to transmit an identification number which is used to call up information about the wearer in a computer database.

当专用标记阅读器在手臂附近晃动，无线电信号就会激活微芯片传送识别码，从而调出电脑数据库中该客户信息。

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He aims to add the tagline "Hemi power" to ads for its vehicles, an effort similar to the "Intel Inside" tag that flags the Pentium chip in computers.

FORBES: Hemi Hype

The tag then broadcasts data in the chip back to the reader.

ECONOMIST: Money of the future may almost literally talk

Last year her intelligence got a whole lot better when the show organizers agreed to outfit each attendee with a name tag that includes a paper-thin wireless chip encoded with a 24-digit number.

FORBES: Magazine Article