Chinesevalues are important, not only because of its emergence as a major market for Volvo, but also because the carmaker is now itself part of a Chinese family, as a subsidiary of China Zhejiang Geely Holding Group.
The behemoth from Beaverton, Oregon has already shown how much it values the Chinese market by signing sponsorship contracts with stars like NBA phenom Jeremy Lin, tennis star Li Na and Olympic hurdler Liu Xiang.
As evidenced by the devastation of the market values of U.S.-listed Chinese companies that has occurred, overcoming the information and credibility gaps that exist between China and the rest of the world will continue to be a major challenge for foreign investors.