In the new century, Chinese sports media, especially sports journal shows the new characteristics and the new tendency of development, which is decided by the uniqueness of Chinese audience on the number, interests and the level of attention.
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The Chinese sports media also treat the news of football as a crucial part and the popularity of football has really brought them with great return.
中国的体育媒体往往将足球作为其最重要组成部分，而人们对于足球的热度也曾给国内体育传媒带去了丰厚的回报。
The ceremony was attended by over 60 correspondents from the International Sports Reporters Training Camp and representatives from a number of Chinese media agencies.
国际体育记者训练营60名记者和国内多家媒体见证了此次招商银行“低碳工时卡”全球首发仪式。
Exposing Chinese media to modern business practices like commercial tendering for sports rights and professionally managed, integrated sports sponsorship is a powerful force for change.
中国的媒体将接触到体育权利的商业投标、专业化管理以及综合体育赞助等现代商业模式，这也是一个巨大的改变力量。
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