The popular mobile game (whose publisher, Chillingo, was recently bought by video-game conglomerate EA) might seem simple, but it's deceptively difficult.

这个流行手机游戏(其出版商Chillingo最近被视频游戏巨头EA买下)很奸诈，看似简单实则困难。

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Notably, not someone from Rovio or Chillingo, but a legacy gaming company instead.

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Look at how much money game giants like Electronic Arts have invested in the mobile space, acquiring game studios like PopCap, Chillingo and Firemint.

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To reposition itself for the future, in quick succession, Electronic Arts acquired Playfish, a social-games developer, Chillingo, a mobile-games publisher, and Firemint, a mobile-games studio.

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