Why adopt a new, cheaper technology if you cannot increase your margins?

如果不能增加你的边际效益，那为什么还要采取更便宜的新技术呢？

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But technology has reduced transaction costs, making sharing assets cheaper and easier than ever-and therefore possible on a much larger scale.

但是，技术已经降低了交易成本，使得共享资产比以往更便宜、更容易——因此，在更大的范围内共享资产是可能的。

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Now, new technology makes it easier, faster, and cheaper to identify and serve targeted micro-markets in ways that were physically impossible or prohibitively expensive in the past.

现在，新技术使识别和服务目标微市场变得更容易、更快捷、更便宜；这在过去是不可能实现的，或者是代价非常昂贵的。

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So should the National Institutes of Health have waited, and focused instead on creating cheaper technology?

FORBES: Was The Human Microbiome Project A Waste Of Money?

In north-east Brazil, too, a sewerage system combining cheaper technology and community involvement has proved a runaway success.

ECONOMIST: Clean up��or risk many deaths

Why adopt a new, cheaper technology if you cannot increase your margins?

ECONOMIST: Mobile phones