"One piece ofadviceI give toS.E.O. masters is, don'tchase after Google's algorithm, chase after your best interpretationof what users want, becausethat's what Google's chasing after," he said.
The certificate itself contains the issuer's name (for example, Chase Manhattan), a serial number, a signature algorithm ID, an expiration date, an employee's public key and unique identifiers for both the issuer and the employee.