• 慈善事业 - 引用次数：17

  Earthquake triggered a charitable society enthusiasm for the general public, so that charitable cause from the Social Security“add status”up to and social insurance, social assistance and social welfare as important as the“dominant position.

  汶川大地震激发了全社会广大民众的慈善热情,使慈善事业从社会保障事业的“补充地位”上升到与社会保险、社会救助和社会福利同等重要的“主导地位”。

  参考来源 - 中国慈善事业运营管理模式研究
• 慈善事业 - 引用次数：12

  The effectiveness of cause-related marketing(CRM) is not decided by the firm that initiated the CRM campaign, nor do the charitable cause. It is decided by the attitude that consumers hold on CRM.

  事业关联营销(CRM)的有效性不是取决于从事事业关联营销的企业和慈善事业,而是取决于消费者对待事业关联营销的态度。

  参考来源 - 事业关联营销的消费者行为研究

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