Marketing Channel Decision 营销渠道决策
Channel-Management Decision 渠道管理决策
Channel-Design Decision 渠道设计决策 ; 二
Marketing Channel Strategy Decision 选择策略
Channel structure decision 通路结构的决定
channel pricing decision 渠道价格决策
soft-decision channel decoding 信道软译码
decision feedback channel estimation 判决反馈信道估计
decision directed channel estimation 判决反馈信道估计
If we directly use the conclusions of mature marketing channel theory, the enterprise marketing channel decision in China will be formalized and useless. And this is the important reason for further study of marketing channel decision.
如果只是简单移植成熟的营销渠道研究成果和理论,很容易使企业的营销渠道决策流于形式化,无益反而有害,这也是需要进一步研究营销渠道决策的重要原因。
参考来源 - 基于顾客消费行为的营销渠道激励机制研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Marketing channel decision is one of important decisions that enterprises must face.
营销渠道决策是企业面临的重要决策之一。
Marketing channel decision is one of the important decisions that enterprises must face.
分销渠道决策是企业面临的重要决策之一。
And the channel decision of a company have more long-last restriction than channel member for the producer.
而且渠道决策对于生产商比渠道成员具有更长久的约束性。
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