The value fit matters, says Cialdini, because innovation is, in part, a process of change, and under that pressure we, as a species, behave differently.
恰尔迪尼说，价值观的契合很重要，因为创新在某种程度上是一个改变的过程，在这种压力下，我们作为一个物种，会有不同的行为表现。
Experts say drip irrigation is an innovation whose importance is growing, as climate change and rising population strain water supplies in many parts of the world.
专家表示，随着气候变化和人口增长对世界上许多地区的水资源供应造成压力，滴灌这种创新做法显得越来越重要。
The reasons why they don't, and why the environment has not been ruined, have to do with prices, technological innovation, social change and government regulation in response to popular pressure.
他们不这样做的原因，以及为什么环境没有被破坏的原因，都与价格、技术创新、社会变革和政府应对公众压力的监管有关。
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