"A brand that creates emotional joy is a rare thing," says Pierre Chandon, a professor of marketing at international business school INSEAD.

著名国际商学院INSEAD的市场研究教授Pierre Chandon表示：“品牌可以让人产生情感愉悦是很稀少的一件事。”

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Wherever the rich or super-rich pop up, they seem to want French luxury brands such as Cartier, Chanel, hermes, Hennessy, Louis Vuitton and moet et Chandon.

不管在哪只要有富豪或超级富豪出现的地方，他们似乎都会需要法国奢侈品牌，如卡地亚、香奈尔、爱马仕、轩尼诗、路易·威登及酩悦香槟等。

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Two winemakers, Robert Mondavi Winery and Chandon, have signed on as partners, the company announced Thursday night.

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LVMH-owned Domaine Chandon in California makes close to 7, 000 cases of pinot meunier, but more common is the winery that produces only a few hundred.

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"You might think, 'Oh wait, I'm not supposed to eat two of them, '" because you have to open a new package or wrapper, Mr. Chandon says.

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