Sumner Redstone's CBS will be broadcasting the game, allowing the network to bring in millions in ad dollars from companies willing to fork over big bucks for a chance to catch all the eyes focused on the game.

FORBES: Super Bowl Billionaires

The inclusion of a social gaming element, as well as the rather more sober element of the online metrics remind you that, while this might not be the cheapest fork in the world, there really is every chance it's the happiest.

ENGADGET

But, when you have an iconic player whose wages are delivered on a fork lift truck, you can see why the manager took a chance.

BBC: Chick Young's view