Amazon is also facing a new kind of challenge that competitors like Walmart are intimately familiar with-cultural backlash, or at least the early signs of it.

亚马逊也面临这一种新的挑战，这种挑战对于竞争对手沃尔玛也十分熟悉，那就是文化反冲，或者说至少是前期征兆。

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If you're an online retailer with a profit margin of 2.38%, like Amazon, however, single-digit margins don't look like a challenge at all, they look like an opportunity.

如果你是和亚马逊一样，是一个利润率在2.38%的网络零售商，那么个位数利润率根本就不是问题，反而更像是一个机遇。

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