The pull-out leaves the American giant with only one European operation, in Britain, where it owns Asda, the country's number two supermarket chain.
从德国撤出使得美国零售巨头在欧洲的业务只剩下英国，沃尔玛拥有英国排行第二的连锁超市Asda。
Chain supermarket; Brand operation; Significance; Current situation; Brand strategy.
连锁超市；品牌经营；意义；现状；品牌策略。
This thesis firstly introduce advantageous of fresh supermarket chain operation, put forward that it will become the main approach in fresh business.
本文首先介绍了生鲜超市采用连锁经营的优势，指出生鲜连锁经营将是未来主要的生鲜经营方式。
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