"Joe Pesci always said I'd end up with my feet in cement - I don't think this is what he had in mind, " the actor joked, referring to his co-star in the mob movie Goodfellas.
Siam Cement has a defined e-commerce strategy, but it doesn't do much good to be far ahead in building an interactive B2B portal if your customers don't have the equipment or inclination to do business that way in the first place.
It makes steel bars which reinforce cement used in the construction industry - no doubt the downturn in building projects hasn't helped the company's fortunes.