Cell phone games not only provide a new revenue stream, but allow businesses to make money off of their characters in regions where their books or movies don't actually sell.

FORBES: Superhero Gaming

The company backs up its aggressive and in-your-face marketing with a sophisticated advertising campaign that uses different mediums modern men are all too familiar with -- the Web, Blogs, cell phones and games.

CNN: Tech helps brands corner the market

Cell chips are well suited to processing streams of video and sound, and for modelling the complex three-dimensional worlds of video games, so Cell's debut will be in Sony's next-generation games console, the PlayStation 3, which is expected to contain four of the beasts.

ECONOMIST: Computing