The final challenge for "The Celebrity Apprentice" had required Michaels and Robinson Peete to each create a new flavor of Snapple and a marketing campaign for the soft drinks.

“明星学徒”决赛要求麦克斯和皮特为斯蓝宝创造出一种新的口味，还要做好这种软饮料的营销活动。

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This is part of what lies behind a slang term of the marketing and entertainment business that has recently started to appear in media addressed to the wider world: deleb, short for "dead celebrity".

这就是最近市场营销和娱乐业中一个俚语开始在媒体中广泛出现的部分原因，这个词就是deleb，“已故名人”英文表达的缩写。

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A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items.

然而，一大堆名人代言已成为一些公司的营销手段了，甚至公司生产和销售假冒伪劣产品。

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The convention has turned into a marketing bonanza with celebrity guests this year including mega stars Brad Pitt and Angelina Jolie.

VOA: standard.2010.07.23

His current focus includes publishing activities and celebrity marketing as the sole owner of Creative Assets Group LLC.

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"His price is way-off what it was before the incident, " said David Schwab, vice president and managing director of Octagon First Call, a celebrity-marketing arm of Interpublic Group of Cos.

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English soccer star David Beckham signed a five-month contract with Paris Saint-Germain, injecting a heavy dose of celebrity appeal and marketing magnetism to the Qatari-backed French soccer team.

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