With more than 250 teams from as far as New York and Chicago competing, plus tens of thousands of visitors, this culinary cook-off gets attention from folks as diverse as redneck party animals to celebrity chefs (like Tom Colicchio and Danny Meyer).
On their wish list for celebrity endorsements of the campaign are animal rights advocate Betty White ( who loves animals more than people) and vegan Alicia Silverstone who loves animals so much that she feeds her son like one.