Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition.

品类定位之根本是洞察和占领消费者心智空间，既然是“洞察”和“占领”，那么需要更深刻的去了解消费需求和竞争状况。

youdao

The price elasticity is the key measure for optimal strategic and tactical positioning of the brand in its category.

而价格弹性则是优化品牌策略定位过程中的关键衡量指标。

youdao

With a robust set of features, including intuitive route guidance, Wi-Fi positioning, as well as local and category search functionalities, ForeverMap 2 is the first-ever digital map app for NOOK, enabling users to experience and explore their surroundings like never before through their NOOK devices.

ENGADGET: Skobbler brings maps to Nook Tablet, Color with ForeverMap 2

Casio is positioning the EXILIM G brand in an "endurance" category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers.

ENGADGET: Casio trots out world's slimmest shock-resistant digicam: EX-G1 (video)