There's asearchbaracross the top; a list ofresults down themiddleof the page, flanked above and to the right by ads; and a smatteringof categories to the leftthat will refine the listings.
Advertisers like American Express and Orbitz, owned by Cendant like it for its reach, but 70% ofads come from weather-related categories like golf and skiing or from local advertisers whose ads pop up according to zip codes.
Advertisers like American Express (nyse: AXP - news - people ) and Orbitz, owned by Cendant (nyse: CD - news - people ) like it for its reach, but 70% ofads come from weather-related categories like golf and skiing or from local advertisers whose ads pop up according to zip codes.
JackThreads , an online shopping site for men, used Custom Audiences to target specific segments of its customer database and target them with ads for products in categories the company knew were most relevant to them such as sneakers.