And recently we started a new series on the White House website in which my advisors ask for advice from the public, and we gave it a catchyname called Advise the Advisors.
If Apple is going to get into the home robotics market, of course it needs a catchyname. iRobot (IRBT) is already a company, so something else would be needed. iAssistant? iRosey? (after the Jetsons robot).