Technically, it's more of a "cat signal, " since the group's website, which launched a couple weeks ago, features a picture of a cat's face being broadcast into the sky.

CNN: A 'bat signal' to defend the open Internet

But that hasn't stemmed people's enthusiasm for the small cat with the cranky face.

CNN: The unlikely star of SXSW: Grumpy Cat

Inside the cover was a picture of a boy, thin and upright, thrusting a stick of flame into the face of an enormous square-headed cat.

NEWYORKER: The Tiger��s Wife