He wished his adventure tales to carry a great load of significance.

他希望他的冒险故事有更大的意义。

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You know how when you were a little kid and you believed in fairy tales, that fantasy of what your life would be, white dress, prince charming who would carry you away to a castle on a hill.

当你年纪还小的时候，你相信童话故事，关于自己将来幸福生活的梦想触手可及，梦想着自己穿着白色的婚纱，迷人的白马王子将你带至山坡上的城堡。

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You'll find that a growing proportion of products carry tales that turn their creators into characters or spin narratives out of the products' journey to your shopping cart.

FORBES: Magazine Article