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He is blessed with the personal touch, the caring words, in short, a politician who can connect with the public.
BBC: China's 'Grandpa Wen' seeks to soothe crash tension
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We are deeply appreciative of all the caring and kind words we have received from family, friends, and fans.
WSJ: Minor league hockey player has seizure after hit
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It would take a brand planner two minutes to conjure up a creative brief for the Democratic brand using these key words: hopeful, caring, beneficial, understanding, changing (for better), ethical and innovative.
FORBES: The Republican Party Has A Brand Problem, And We Have The Evidence To Prove It