Full attention to the carefully planned in advance and strict process management and control, ex post facto analysis and continuous improvement to ensure the authority of the product.

全员重视事前的周密计划和严格的过程管理与控制，事后的分析与持续完善，保证了产品的权威性。

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Just as businesses carefully monitor employees and other service providers to ensure quality control, accountability and brand management, they also need to have mechanisms in place that allow them to track and control the strategies and progress of their SEO providers.

FORBES: How To Boost Search Results, Without Ticking Off Google