Rather than being used as an escape route, a neutral palette has been carefully considered to create a modern, tranquil room.

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We then take hundreds of these narrow videos (each shot at a slightly different angle) and create a carefully synchronized, slow-motion composite of the light pulses.

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Part of the reason the company has been slow to market with its own tablet device is that it is carefully considering how to create a distinct product to stand out from the hordes of new tablets coming out.

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