Global - Nokia has appointed Carat to its global media account in a bid to 'elevate' its digital activity.

全球-诺基亚已委任凯洛媒体负责其全球媒体合约以提升其数字化业务。

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While it contains no actual titanium, it comes with an 18-carat gold dragon decoration and a screen made from sapphire glass, People's Daily reports on its Weibo social media account.

虽然这款手机并不含有钛成分，不过据人民网在其微博公众号公布，它镶嵌着一个镂空的18k镀金龙形浮雕，屏幕用蓝宝石水晶玻璃制成。

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If nothing else, Andy Donchin, director of media investment at media buying firm Carat North America, is impressed by Silverman's efforts: "I give him credit for trying to do things differently, " he says, acknowledging audience erosion across NBC and its rival broadcast networks is nonetheless inevitable.

FORBES: Magazine Article

Nigel Morris is CEO of Aegis Media Americas and EMEA, one of the biggest media and marketing services companies globally, overseeing Carat, iProspect, Vizeum, Copernicus, Team Epic, Posterscope The Story Lab, ICUC, and RoundarchIsobar.

FORBES: Behind The Brand: Aegis' Nigel Morris On The Era Of Convergence