Roughly 70 percent of his sales are Cheesy mac-n-rib, a sandwich of macaroni, pulled barbecue pork, caramelized onion and sharp cheddar.

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In general, the foods were gourmet takes on regional specialties: the Dallas Cowboys did Quail Breast Wrapped in Niman Ranch Bacon, the Denver Broncos served Szechuan Style Colorado Bison Short Ribs, the Green Bay Packers Wisconsin Duck Borscht with Duck Brats and Caraway Cream, The Kansas City Chiefs honored their legendary hometown BBQ heritage with Cider Braised Pork Shoulder with Caramelized Onions, and so on.

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