Car inventory in June was at roughly a 43-day supply, well below the standard 60-day level, according to J.

WSJ: Where to Find Auto Deals This Summer

At best, the nearest dealer looks at other dealers' inventory to find the closest car.

FORBES: Getting The Car You Want

That meant selling information to virtually anyone--inventory-tracking data to car dealers, load-matching service to truckers, coupon-printing kiosks to grocery stores and fire-alert information to forestry services.

FORBES: Third time's a charm for this little data provider. Or is it?