To retail industry analyst Marshal Cohen of market research firm NPD Group, the greatest advantage for Spanx besides the obvious increase in visibility will be the capacity to road-test new products and categories without having to fight for department store space.
It was no surprise, therefore, that light-jet competitors eventually surpassed it in most categories, including range, runway performance, baggage capacity, and eventually even cabin comfort.
Thus far, only China has the capacity to produce at the scale, timing and quality levels required by large multinationals across a broad range of product categories.