Historically, firms have found it hard to cannibalise their own products.

从历史上来看，要取代自己的产品对各公司来说是很艰难的。

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Many people, even some within the company, thought this would cannibalise Amazon's own sales.

许多人，甚至是公司里的一些人，认为这是在瓜分amazon自己的销售额。

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Firms may also choose to cannibalise their own products by producing marginally improved products.

各公司还可能以生产稍有改进的产品来取代他们自己的原产品。

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But telecoms firms reckon it is better to cannibalise revenues than to lose a customer altogether.

ECONOMIST: Taking the battle online | The

The growth of the multiplex is also beginning to cannibalise other sections of the market.

ECONOMIST: Welcome to the age of the megaplex

It may cannibalise its core business but at least it will keep its customers.

ECONOMIST: Over-the-top phone services