There was already friction within this habitually tight-lipped community, because many firms who were using the Rana Plaza complex have yet to admit their association - in contrast to Primark and Canada's Loblaws, which were quick to come out and promise compensation.
The Monday after the deadly collapse of Rana Plaza in Savar, Bangladesh, Joe Fresh parent company Loblaw joined fellow retailers Sears Canada and Wal-Mart Canada at an emergency meeting of the Retail Council of Canada to discuss how to combat working conditions in sweatshops.