Mrs.Obama said her "Let's Move" campaign has already started making progress by getting support from all areas of the country.

VOA: special.2010.06.07

They asked for support, and the businessmen gave millions of dollars to the campaign.

VOA: special.2010.05.27

She did not support her husband's campaign for president.

VOA: special.2009.04.23

It also finds a "strong case" for a separate medal for people working in campaign support.

BBC: Military medals system 'needs rapid re-think'

Change.org has a staff that selects petitions for home page and e-mail promotion and campaign support, but it asserts its neutrality.

FORBES: The Business Behind Change.org's Activist Petitions

Car manufacturer Lancia recently ran a campaign to support the launch of its new Ypsilon Methane in Italy.

BBC: Digital product placement creates adverts out of thin air