We call these metrics Critical Success Factors, and we use Key Performance Indicators to find out how we are doing against them.

FORBES: 3 Things Business Can Learn From Government

During the earnings call we got some encouraging metrics from management which give us confidence that Youtube will be a bigger driver of revenue growth going forward.

FORBES: Google Earnings: Ad Revenues Jump Helped By Mobile Push

AD, as we call it, will also develop target metrics of success and work with our programming teams to achieve them.

FORBES: 9 big steps in 9 short months, now Forbes is building The New Newsroom