Dr Rao believes the deliberate use of irrelevant alternatives should work in selling all sorts of goods and services, from cable TV to holidays.

Rao博士认为，应在各种商品和服务销售时蓄意使用不相干的替代品，从有线电视到假日旅游都是如此。

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Verizon's FiOS TV offers access to a few user-generated Web sites; Comcast and Time Warner cable are rolling out services that let subscribers stream cable channels to their PCs.

Verizon的FiOS电视提供访问一些用户生成的网站，Comcast和时代华纳有线正在推出的服务，让用户通过电脑即时观看有线电视频道。

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The young also spent less on audio-visual equipment and services-that is, television sets and cable tv-while the old shelled out more.

年轻人在试听设备和服务上消费更少，包括无线卫星电视和有线电视，而与此同时老年人花费更多。

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Telephone and cable TV services still belong to monopoly providers in most towns, but the airwaves are naturally conducive to competition.

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Although Comcast's cable networks business benefits from higher distribution fees, those fees mean higher costs for Comcast because the company is also the nation's largest provider of cable TV services to homes.

WSJ: Media companies benefit from higher network fees

Slim already offers cable TV services across Latin America through his wireless company America Movil, so unsuccessful efforts to do this in his own country continue to frustrate the telecom, mining and real-estate entrepreneur.

FORBES: Mexico: Azcarraga's Televisa Gains Muscle In TV War Vs. Carlos Slim