Translation methods of words are very important in E-C translation.
英汉翻译中，字词的译法至关重要。
The E-C translation of advertisements also influences the advertising poetics in China.
英汉广告翻译也影响了中国广告诗学。
E-C translation of EST; functional equivalence theory; translation model; linguistic characteristics.
科技英语汉译；功能对等理论；翻译模式；语言特点。
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