Professor James Fawcett, chairman of the Cambridge University Centre for Brain Repair, said other researchers had attempted to use c-Jun to repair damage to brain cells without success.
John Hagel and John Seely Brown, co-chairs of Center for the Edge, suggest that one of the best ways to pull the C-suite into exploring the use of social software is to point out how it can find and fix expensive operating problems.
In a piece for MarketingProfs earlier this year C-Level Exec, Improve Your Brand Image by Using Social Media I wrote about the results of a CEO survey conducted by BRANDfog which revealed the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.