In this case, celebrity gossip sites will be creating enormous buzz.

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After then-pop cultural sensation Gossip Girl failed to garner ratings to match its buzz, the network decided to yank new episodes from the CW website to see if, left without the convenient digital option, viewers would watch it on ad-supported live TV.

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But the giddiest buzz surrounded a kid who will hustle back to China next week to catch up on the gossip at Guangzhou Zhixin Middle School.

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