The consumer buying experience is growing increasingly more complex, but the metrics to gauge them have remained largely unchanged.

消费者的购买体验正变得越来越复杂，但衡量这些体验的标准基本上保持不变。

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Part of the problem is that almost two decades after Amazon filed the one-click patent, the online retail shopping and buying experience is filled with frictions.

部分问题在于，在亚马逊申请一键式专利后近二十年，人们对在线零售购物和购买体验提出了不少问题。

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We do not want to give you a bad buying experience even when the shipping is out of our control.

尽管运输时间不是我们可以控制的，我们还是不能够给您差的购物体验。

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One of the festering complaints folks have about cellphones is the lackluster buying experience.

FORBES: Ditching The Dummy Handsets

The opportunity is to let us not only talk not across channels, but also to have permission to make suggestions to the product and buying experience.

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Castro-Wright also seemed to figure out that stocking cosmetics, accessories and health and beauty aids in the same area made for a smoother buying experience for women.

FORBES: Discounters