Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly.

买礼物或捐赠给慈善机构往往比给自己买东西更令人愉快，而只有节制性地消费，奢侈品才能带来最大的愉悦。

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For many people, the most enjoyable tradition is buying a Christmas tree and decorating it with lights and beautiful objects.

对于许多人来说，最快乐的是买来一棵圣诞树，然后大家在一起用彩灯和其他漂亮的东西装扮这棵圣诞树。

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Coupled with distinctive signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision.

再加上独特的指示牌，客户可以更好的了解有关的产品，更能做出明智的、愉快的购物决定。

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Souvenir buying -- instead of being an enjoyable part of the travel experience, it too often becomes an obligatory slog.

CNN: 15 biggest souvenir-buying no-no's