...购后行为反应 满意度5 期望值 10 - = 购后行为反应-5 消费者购买决策 消费者购买决策 购买决策过程(Buying decision process): 问题察觉 需求不满足 内在刺激 (心理生理) 外在刺激 (流行广告) 产生购买动机 资讯搜集 资讯需求 内部搜集 (个人记忆经验) 外...
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购买决策过程 buying decision process; decision process 明智的购买决策 a sound purchase decision .
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以上来源于: WordNet
The Accenture study clearly shows that the buying-decision process is much more household- and ecosystem-centric than individualistic.
埃森哲研究清楚地表明,购买决策过程比起个人主义更以家庭和生态系统为中心。
Mapping consumer insights into the decision-making and buying process.
在决策和购买流程中定位客户内在需求。
The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.
消费者决策过程的理论是指,消费者为了满足某种需求决定购买商品的过程。
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