In the B2B world, the buying cycle may last months or even years.

在B2B的世界里，购买周期可能持续几个月甚至几年。

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Make sure content is relevant to where buyers are in the buying cycle. Think big, start small and move quickly.

确保内容与处在购买循环周期内的购买者息息相关，大胆假设，小心开始，行动迅速。

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Kudos to both vendors for introducing consumer products earlier in the fall buying cycle than we normally see.

这两个厂家都比我们预期的更早一些地引入了产品，我们要予以表扬。

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The basis being that each customer is always in their own buying cycle.

FORBES: The Disappearing Sales Process

And new software from Microsoft and the blazing Itanium chip from Intel should ignite a technology buying cycle by November.

FORBES: Digital Rules

We merely fit (Or try to fit) into the customers buying cycle.

FORBES: The Disappearing Sales Process