Because BMS will keep the North American marketing rights for Erbitux, ImClone's blockbuster cancer drug, much of the firm's current revenue will not go to the buyer.

因为百时美施贵宝仍将拥有ImClone公司的抗癌拳头产品Erbitux(爱必妥)北美市场的销售收益，这将使收购方无法获得该公司现有的大部分收益。

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While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。

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"The marketing no longer needs to suggest 'buyer beware,'" said John Taylor, director of product marketing at A.M.D..

“市场不再需要建议买方责任”，AMD产品市场主管John Taylor说。

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Marketing needs to lead with an inspired vision, gutsy and decisive leadership, fact-based decision making and a laser focus on how to build trust through buyer enablement marketing.

FORBES: Influencing Your Buyer

Through an emphasis on the buyer experience, SAP marketing programs have become as innovative as SAP solutions.

FORBES: Knowing Your Buyers Is Half The Journey

Trust, transparency, social media and buyer control have fundamentally changed marketing and sales.

FORBES: Influencing Your Buyer