Buyer behaviour can be defined as actions of a person to purchase and use products and services including the decision process that proceed and determine them.
买方行为可以被定义为,是个人的购买和使用产品及服务的一系列行动,也包括推进和确定这些行动的决定过程。
It can help us to have a good understanding about the buyer decision making process, not only for individual, but also for different groups.
消费行为可以帮助我们很好的理解购买者的决策过程,购买者不仅是个人,也可以是不同的群体。
The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.
消费者决策过程的理论是指,消费者为了满足某种需求决定购买商品的过程。
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