Next, we shall go and buy sport shoes.

下次我们该去买运动鞋了。

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However, like it or not, consumers that wear Nike product do not always buy it to participate in sport.

然而，无论喜不喜欢，那些使用耐克产品的消费者并不总是购买该产品参加体育运动。

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Originally played on California's shores by fun-loving beachgoers to decide who would buy the beer, beach volleyball has since evolvedsintosa serious sport.

沙滩排球最初是加州海边喜欢弄潮的人用来决定谁买啤酒的游戏，现在它已演变为一种正式的运动。

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Last month, BT Sport agreed to buy ESPN's UK and Ireland TV channels.

BBC: SPL fans criticise executive pay

It said Saunders planned a leveraged buy-out of the sport in a scheme that would eventually see the teams owning the franchise.

BBC: Ecclestone is trying to secure the future of F1 beyond 2007

That should enable the corporation to buy lots of stars and sport (both of which it has been losing) and pay for digital broadcasting as well.

ECONOMIST: The BBC