An image of a woman in the AD, while more attractive, turned out to be too distracting, whereas an image of a shoe results in 2.6 times more clicks on the join button.

一个在广告女性形象，而更多的吸引力，竟然是过于分散注意力，而一个在2.6倍以上的点击鞋结果对加入按钮图像。

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The insole does this by communicating with a "base station, " an intermediary device between the button in the shoe and the television set, which uses a radio signal to calculate and transmit the information.

CNN: Device keeps TV watching on track