Now, I'm gonna try an experiment. I don't do experiments, normally. I'm a theorist. But I'm gonna see what happens if I press this button. (presses button on remote)

现在我要做一个实验。我平时是不做实验的，我是一个理论物理学家。但我还是要看看当我按下按钮时会发生什么。

youdao

Marketers have turned to the new field for insight (see: " In Search Of The Buy Button"), and such experiments could even shed light on mental illness.

FORBES: Magazine Article