So here, at last, is some good news for advertising folk: it is still possible to get your message across on television, even when a viewer has his finger on the fast-forward button.

所以这里，最后带来的对广告投放人员而言，是一些好消息：即使在观众按下快进键的同时，你也仍有可能让你的广告停留在电视屏幕上。

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All this is moving toward an elusive goal: to find a "buy button" inside the skull and to test products, packaging and advertising for their ability to activate it.

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