It adds a third strand to the group's business, somewhere between its profitable butvolatile luxury interests and its steadier but less lucrative retail division.
Mario Balotelli, the gifted butvolatile media magnet of a striker, had to be restrained after arguing with teammate Aleksandar Kolarov about which of them would take a free kick.
Furthermore, it may well be hard for investors to spot the difference between a fund manager who is able to produce a high, butvolatile, long-term return and one who is simply erratic and incompetent.