The truth is that optimising your website for the search engines is a fairly large and daunting task, but like any other, it can be broken down into a series of fairly simple steps.

事实上，为了搜索引擎，优化你的网站是一个相当艰巨的任务，但是像其他问题一样，它也可以分解成一系列简单的步骤。

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It works well for readily available sites like search engines, online bookstores, and even many library catalogs, but secured e-journal databases need federated search to be installed.

它在像搜索引擎，在线书店甚至图书馆目录等搜索中工作良好，但是那些有保护的电子期刊数据库则需要安装联邦检索。

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You may have done every single thing right., but your site is still not showing up in the search engines for your target keywords.

你可能做对了每件事，但你的网站却没有出现在搜索引擎上。

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But for the average person using web search engines, there's a really easy one that a lot of people still don't do, although the search engines have made their technologies smarter, and that's using quotations marks around two or more key words that you want to search as a phrase.

NPR: Tips for Easing Internet Information Overload

For the quarter, Google gained slightly, with 79.1% of all paid search marketing spend, versus 20.9% for Bing (Note: Other search engines like Blekko and Ask also get paid, but their shars are so tiny that putting them in might actually distort the comparative results, EF says.) That was up from 78.7% and 21.3%, respectively, in the fourth quarter of 2010.

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