In this consumerist age, most buyers aren't evaluating college as an investment, but rather as a consumer product—like a car or clothes or a house.

在这个消费主义的时代，大多数买家并没有把大学视为一种投资，而是把它视作一种消费品——就像汽车、衣服或房子一样。

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Let's say you are a techie, and your venture was set up as a consumer website but then morphed into a B2B venture, for which sales skills are Paramount.

比如你是一名技术人员，你的公司成立时是一家消费网站，但后来变为一家B2B网站，网站最需要的是销售。

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But as we've seen before, this is a "happy problem" for the company, because it literally cannot produce enough devices to satisfy consumer demand.

但是正如我们之前所看到的那样，这对公司来说，是个“欢乐的问题”，因为实际上它只是没法生产足够的设备来满足消费者需求。

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But as a consumer: I kinda hope it does.

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He thought as marketer but also as a consumer.

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In an interview, the boss was particularly high on the company's imaging and printing business, not just as a cash-spewing consumer business, but as a sophisticated, computation-driven resource for big companies, much like the plans Cisco Systems has for intelligent routers and EMC is planning for storage systems that actively manage how documents are used.

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